Capabilities

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Capabilities

Iridium Strategy Solutions provides the following services and capabilities:

Marketing Strategy

Value proposition design
Customer segmentation
Market development planning
Strategic alignment assessment
Marketing trends synthesis
Voice of customer analysis
Customer insight development
Marketing content creation
Market research survey design

Brand Development

Brand assessment
Brand positioning
Value proposition design
Brand story development
Core message development
Product naming design

Customer Experience

Customer profiling & personas
Customer touch point identification
Loyalty programs design
Customer journey development
Targeted messaging creation
Key influencer focus groups
Customer feedback & survey analysis
Education planning
Trade show planning

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New Product Launch

Strategic planning
Market research consultation
Product positioning
Key messaging frameworks design
Competitive analysis review
Integrated marketing campaigns
Key opinion leader development
Product naming
Media and publication strategy planning
Sales force training

Interactive Workshops

Strategic positioning
Business DNA
Value proposition
Customer insights
Content development
Key message development
Voice of Customer analysis
Product naming
Sales training
Trade show optimization
Presentation skills
Business protocol in Asia

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Marketing Tools

Sales training
Sales tools development
Customer resource development
Key customer presentations
Lead generation programs
Customer resource development
Competitive analysis design and collection
Automated marketing

ReFor more information on our services and capabilities, please contact kim@iridiumstrategy.com